AWARD School 2024
I made it onto the AWARD School WALL!!! For three categories: Print Campaign, Film/TVC and Direct.
I dove headfirst into a 12-week, industry-backed, globally recognised creative bootcamp. This intensive experience immersed me in the dynamic world of advertising, refining my creative skills and preparing me for the next step in my career. Congratulations to my 2024 cohort, we survived AWARD.
Check out my AWARD Book:
Product: AncestryDNA Kit
Target Audience: Anyone curious about their genealogical ancestry.
Context: In an increasingly multicultural world, it’s easy to lose track of your roots. AncestryDNA helps reconnect you with your heritage, bridging the gap between past and present.
Proposition: Find the real you.
Product: LIFX Lightbulbs
Target Audience: Young people (18-25) feeling the stresses of modern life.
Context: Lighting impacts our natural rhythms, emotions, and energy levels. LIFX light bulbs, controlled via the LIFX app, help create a calming environment, promoting relaxation and reducing stress.
Proposition: Control your mood.
Product: Flavedo & Albedo Make-up
Target Audience: Anyone who wears makeup.
Context: The cosmetics industry’s reliance on single-use plastics creates immense waste. Flavedo & Albedo offer a sustainable alternative, helping reduce environmental impact.
Proposition: Cosmetics shouldn’t come packaged in single-use plastic.
Product: Bumble Dating App
Target Audience: Women aged 18-35.
Context: Bumble empowers women to take the lead in their dating lives, attracting partners who respect and support this dynamic.
Proposition: The dating app that empowers women with every connection.
Product: Tesla Model 3
Target Audience: Electric vehicle sceptics.
Context: Some Australians remain hesitant about EVs due to concerns around charging, range, and battery life. Tesla Model 3 dispels these myths, proving the benefits of electric vehicles.
Proposition: Make up your own mind about whether an EV is right for you.
Product: Exceptional Alien Travel Playbooks
Target Audience: Travellers aged 25-45.
Context: Instead of relying on generic reviews, Exceptional Alien connects you with local insiders who offer authentic, unique travel experiences.
Proposition: Curators of culture are now your travel guides.
Commercial Creativity: Develop an idea for a product, business, or entrepreneurial venture. Chosen Springboard: The National Plan to End Violence against Women and Children.